The Grand Canyons

Dominating the Real Estate Industry: Train in These Areas

Posted In Talking Points - By The Grand Canyons on Tuesday, September 22nd, 2015 With No Comments »

real estate agentBeing successful in real estate requires skills honed by education, exposure, and continuous training. In a cutthroat industry like this, you need to be useful to your target market and know the personal skills needed to communicate with clients. This is the reason  why you need to know what you’re doing — you want to strike while the interest is at its peak.


Times have changed. You can no longer bombard clients with call-to-action spiels. They’re more critical and they require information.

Real estate requires professional ethics, so marketing doesn’t work the same way as it does in other trade jobs. Continuing education will provide you with ample material on the current industry practices in advertising and branding. This will help raise your awareness and help put your name out there.

Legal education

Real estate dabbles in marketing, zoning, and even legal education. You can’t rely on third party counsels for everything. The more well versed you are with the different aspects involved in real estate, the more clients will turn your way.

Clients now want a one-stop-shop arrangement. Value is placed on real estate agents who can handle every aspect of the deal.

Tax handling

Taxes are technical in nature, but understanding them is not impossible. Learn the basics of taxation, such as capital gains, basic local taxes, and documentary taxes. Knowing these will help in understanding computations for property valuation.

The art of negotiation

Beyond the basics, real estate continuing education teaches the art of negotiation. Presentations are a thing of the past. You can’t rely on decorated slides anymore. You need to engage people in conversations to pique their interest.

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Experience is the best teacher, but education will cover the technical aspects of the job. Continue pursuing real estate education to keep yourself updated with the current practices and put a competitive edge in your practice.